FRÉDÉRIC MALLE x ACNE STUDIOS
UK&I Launch & Re-promote Activations
This project marked my first opportunity to take on a management role, leading the design, adaptation and execution of the Frédéric Malle x Acne Studios campaign across UK&I retail spaces through to installation. Working within strict global creative guidelines, I designed site-specific VM solutions using the campaign assets and design elements developed by the global team, adapting them for major retailers including Harrods, Selfridges, Liberty, John Lewis, Fenwick, Harvey Nichols and Brown Thomas.
ROLE & RESPONSIBILITIES
UK&I VM Design Lead Design adaptation of global campaign concepts Site-specific VM design across multiple retailers 3D visualisation & spatial layouts
Artwork development Supplier management Production management Installation delivery Retailer & stakeholder coordination
HARRODS A-SITE
Launch - A-Site
LIBERTY
Launch - Window, Main Counter & Womenswear
BROWN THOMAS
Launch - BT Dublin Site / Main Counter & BT Dundrum table activations
FENWICK
Launch - Fenwick Brent Cross Womenswear Site & Fenwick Newcastle Glass Site
ACNE 10ML LAUNCH / RE-PROMOTE
Re-Promote - Across UK&I Estate
For the re-promote, I designed a dual-purpose riser block to support the campaign ahead of the delayed 10ml launch. In its first configuration, the block was displayed upright to introduce the Frédéric Malle x Acne Studios pink and campaign branding onto counter spaces.
Once the 10ml launched, the same unit was designed to be reconfigured horizontally, becoming a riser for the 10ml fragrance and factice.
The reverse side was finished in plain pink, allowing the unit to work cleanly in both configurations.
This gave the activation a flexible 2-in-1 solution that could transition from re-promote to launch without requiring a completely
new display element.
