For Jo Malone London’s launch into Space NK, I developed the VM approach with global across three, four and five-shelf configurations, creating adaptable layouts for different store formats while maintaining a consistent brand presentation.

 

A practical merchandising system was designed of product locator plates and single & double 10ml holders to keep the assortment clearly categorised and to maintain a clear, consistent presentation across multi-brand doors. I also produced the launch guidelines covering product layouts and branded L-board construction.