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TOM FORD EAU DE OMBRE LEATHER
Project Activations

For the launch of Eau d’Ombré Leather, I worked across a range of retail formats including a Boots site, branded bays and a freestanding display unit. I developed the local VM designs and artwork, adapting the campaign creative to suit different retail environments and formats.

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The project involved working closely with suppliers through design development and production, translating the creative into practical retail solutions while maintaining consistency across the different executions.

ROLE & RESPONSIBILITIES

Local VM design           Retail site adaptation             FSDU design              2D artwork development           Supplier coordination            Technical development            Production support               Multi format rollout

BOOTS PREVIEW ACTIVATIONS
Wall bay takeovers, Boots Trafford Site & FSDU's

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