For the launch of the Frédéric Malle x Acne Studios Bath & Body collection, I developed and adapted the global creative direction across a range of retail environments, including larger branded sites, counter takeovers and VM elements.

 

The campaign required a distinctive high gloss pink tiled finish across key installations. Working within tight lead times and budget constraints,

I developed an alternative production solution using routed timber panels, finished in high gloss pink to recreate the appearance of ceramic tiles and grout lines. This retained the visual language defined by the global and Acne Studios teams while significantly reducing production cost and complexity.

 

The solution was adapted across multiple formats and locations, including Liberty, Selfridges Trafford and the Selfridges Birmingham pods, allowing the campaign to maintain a consistent identity across different retail environments and scales.