For the launch of Tom Ford Café Rose, I worked across a range of retail activations, with the largest investment focused on the House of Fraser / Frasers preview. This included a large-scale screen takeover, lighting adjustments using coloured filters, and projection of the campaign creative onto the exterior of the building, creating a strong launch moment across both the interior and exterior environment.

The wider rollout also included a dedicated Flannels pop-up site, alongside more scalable executions such as store caseline vinyls and locally produced in-store props, adapting the launch creative across different retail formats and levels of investment.