BURBERRY
& VIVIENNE WESTWOOD
In 2018, Burberry teamed up with Vivienne Westwood to create a limited edition collaboration, that re-imagines British heritage pieces from both brands, and merging iconic components to create a newly formed interpretation of their styles.
With the Collections rollout, it mainly focused around photography shot by British fashion photographer David Sims – a series of raw, candid portraits that cemented the undertone of nostalgia the collection itself exudes.
With this, I saw the opportunity to extend on the campaign rollout, and come up with graphic pieces that could have aided in supporting the release of the collection, how those visuals could have looked, using the collections characteristics and both brands well known aesthetics as key inspirations.
MONOGRAM
As a key component to the limited edition collection, I wanted to create a monogram that was recognisable yet unique, and a direct reference to the iconic collaboration. Using Burberry’s original Monogram as the foundation, I created a reinvented design that incorporates Westwood’s logo, and stands as a clear indication of representing the two brands.
CAMPAIGN POSTERS
To aid as advertisement for the campaign’s launch, I designed posters that incorporate Burberry’s classic British heritage with Westwood’s iconic punk influences, to create a final set of designs that compliment both of the designers aesthetic sources.
PACKAGING DESIGN
To complete the rollout extension, I wanted to design packaging that was unique to the collection, and sourced from the colour palette/style used throughout. With both brands having a set box colour (Burberry with beige, Vivienne Westwood with grey), I used this opportunity to create packaging that’s purely unique to the limited edition collection, and place emphasis on how truly iconic the collaboration is.
